Our team of advocacy mavens helps you discover, nurture, and engage brand advocates. We leverage proven inbound practices to educate your customers and make them enthusiastic about your advocacy program. Plus we provide everything you need to create captivating advocacy case studies, videos, infographics and other content in more than 30 languages.
Before launching or scaling your advocacy program it pays to set goals and determine the broad approach by which your program will achieve them. Successful strategies capitalize on program strengths and opportunities while reducing the influence of program weaknesses or threats. Build your strategy with clearly defined program objectives, and an actionable plan that aligns your program goals to other business goals.
We typically run a 2-day in-person workshop with you to build the foundation of your advocacy program. A few pre-meeting questionnaires and phone conversations will give us the background of your particular situation. After the workshop we deliver the playbook—your mission-vision-goals-plan document. You can then decide to execute that plan together with our team, with internal resources, or even with other agencies.
We focus on the following during the strategy workshop:
Working with our advocacy mavens to execute your action plan allows you to instantly tap into the resources of an experienced and skilled team without having to build one yourself. We leverage inbound practices to help you discover customer advocates, help them understand the personal and the business benefits they can derive from participating in your program, and nurture them to become your extended sales force.
Our content strategists, designers, copywriters, and media producers can make your advocates shine in captivating content we can produce in more than 30 languages. We strive to optimize your budget by creating master content and then re-purposing it as needed.